The Whiteley, Marketing Suite
Client: Finchatton
Site: Queensway, London
Timescale: 16 weeks
Scope of Works:
The Whiteley Development, a prestigious mixed-use project in Bayswater, North London, includes luxury residential units, high-end retail spaces, and modern amenities that combine to create a hub of contemporary living and lifestyle.
Crofton Interiors were appointed on a design and build basis for Retail Unit R17, the marketing suite of this development. Our primary objective was to create a high-end, contemporary interior that would embody the design language of the residential units above and serve as an immersive marketing experience for potential buyers.
Works consist of:
- Consultant team implementation and management – CDM, Architectural design, Structural design, BCO, FRA, Fire Strategy
- Mezzanine floor structure and staircase installation
- Raised Access Floor
- Mechanical – heating, cooling, ventilation, and plumbing
- Electrical – power, lighting and data
- Life Safety Systems – BMS, Fire alarm and Sprinklers
- Smart control system inc. scene setting for lighting and sound
- Feature Wall Lightbox installation
- Relocation and alterations to bespoke 1:1 scale model of development
- Audio Visual inc. full integration with smart control system
- Crittal effect glass partition and doors inc. manifestation
- Compartmentation, partitions and drylining
- Bespoke feature joinery
- Kitchenette and Tea point
- Bespoke feature skirting and doors
- Floor finishes – stone, ceramic, timber, vinyl and carpet
- Polished Plaster feature wall finish
- Painting and decorating
- Bespoke signage
- Curtains and drapes